How to Design a Better Website
Want to know How to Design a Website that works Whangarei & Northland
Firstly, it's important to understand that the success of any website is measured by the results that it achieves.
What do we mean by website results?
When visitors of our website complete the actions we want them to complete - i.e., more sales, more enquiries, more bookings, more business and more customers.
So how do we get more visitors to take action on our website?There are 5 factors to work on...
But....... the one thing that most websites ignore and the one thing that can make the most difference (from our experience) is a value proposition conveyed clearly and concisely!
What do we mean by value proposition?
When anyone visits a website, they have 2 questions in their mind....
Marketing Experiments study shows that if your website can't answer these 2 questions in about 3 seconds, visitors are less likely to take action.
Therefore, in the first 3 seconds, the top part of the page needs to tell the visitor why they should stay here to look for the solution..... rather than look somewhere else.
The order is important
Not only does the page need to answer these 2 questions, but it's important that the questions are answered in the correct order.
Our tendency is to rush into 'why' before we have answered 'what'. For example, it's no use describing the unique flavour if I don't even know that you sell ice cream.
Otherwise you create confusion..... & confusion creates mental resistance.
How does design fit in?
The visitor must be interested, understand and believe the message and design is the art of presenting that message.
Great website design will communicate the message...
How can design do this?
We use these methods to emphasise one thing over another - we create a visual hierarchy to control what the visitor sees 1st, 2nd, 3rd & 4th.
Let's see that in practice....
And finally... our golden rules
'Quirky no worky' :-)
And always remember to measure, review and improve for continual progress and improvement on your website results.
It is easy to design a good looking website. A good web designer will create a website design that is unique, reflects the brand and builds instant trust with the visitor.
It is hard to design a website that generates results. It takes an expert designer to create a website that presents the right information, in the right way so it achieves your business goals.
Call me to discuss how you want to get your business working online
Ask about our onsite website audit or website brief
Zeald E Business Consultant Northland
Ph 022 0123 033